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How to Utilize and Take Advantage of B2B Call Tracking
How to Utilize and Take Advantage of B2B Call Tracking
Cathy Cain-Blank August 15, 2021
Previously, we discussed call tracking platforms and how they function at variou...Read more
How B2B Conversion Funnels Can Lead to Effective Customer Journeys
How B2B Conversion Funnels Can Lead to Effective Customer Journeys
Cathy Cain-Blank July 13, 2021
Of course you want a website with engaging, high-quality content that attracts a...Read more
7 Ways to Use Automated SMS in Sales Processes
7 Ways to Use Automated SMS in Sales Processes
Cathy Cain-Blank February 15, 2021
We previously discussed the benefits of automated SMS  for businesses and listed...Read more
Should Your Sales Processes Include Automated SMS?
Should Your Sales Processes Include Automated SMS?
Cathy Cain-Blank February 15, 2021
Today, many buyers prefer receiving texts vs. phone calls. It’s why so many sale...Read more
What Are Business Integrations & How Can They Help Your Organization?
What Are Business Integrations & How Can They Help Your Organization?
Cathy Cain-Blank December 9, 2020
Are you sick of having to copy your data from one location and paste it into ano...Read more
Unique B2B Marketing KPIs You Should Be Leveraging
Unique B2B Marketing KPIs You Should Be Leveraging
Cathy Cain-Blank November 12, 2020
There is a world of difference between consumer-focused marketing and marketing ...Read more
B2B Marketing KPIs — A Detailed Guide
B2B Marketing KPIs — A Detailed Guide
Cathy Cain-Blank November 4, 2020
Whatever funds you allocate for marketing your business, it’s for naught unless ...Read more
Can B2B Companies Take Advantage of Interactive Sales Presentations?
Can B2B Companies Take Advantage of Interactive Sales Presentations?
Troy Sympson July 12, 2020
Simply getting time in front of a potential client can involve jumping through s...Read more
Making the Most of Your Virtual B2B Sales Pitch
Making the Most of Your Virtual B2B Sales Pitch
Cathy Cain-Blank July 8, 2020
In 2018, a survey by Microsoft found that in-person meetings made people the hap...Read more
B2B Business Intelligence Tools: How to Implement Them in Your Organization
B2B Business Intelligence Tools: How to Implement Them in Your Organization
Cathy Cain-Blank April 8, 2020
In the past, only large enterprises could afford business intelligence tools. No...Read more
What Are Business Intelligence Tools and Why Does Your B2B Company Need Them?
What Are Business Intelligence Tools and Why Does Your B2B Company Need Them?
Troy Sympson April 8, 2020
Businesses all over the world rely on business intelligence tools for a plethora...Read more
What is B2B Experiential Marketing?
What is B2B Experiential Marketing?
Cathy Cain-Blank March 3, 2020
Have you thought about including B2B experiential marketing in your marketing pl...Read more
B2B Retargeting Best Practices and Strategies
B2B Retargeting Best Practices and Strategies
Cathy Cain-Blank February 7, 2020
B2B retargeting can be a powerful digital marketing technique for your company i...Read more
B2B Retargeting — What Is It and How Does It Work?
B2B Retargeting — What Is It and How Does It Work?
Cathy Cain-Blank February 5, 2020
Ever research a product or service on the internet and a few days later see smal...Read more
How A Google My Business Page Enhances Your Local Search Marketing
How A Google My Business Page Enhances Your Local Search Marketing
Troy Sympson May 9, 2019
There are literally billions of searches on Google every day. Are you being foun...Read more
6 Benefits of Marketing Automation and How to Take Advantage of Them
6 Benefits of Marketing Automation and How to Take Advantage of Them
Cathy Cain-Blank February 13, 2019
Whatever products or services you sell, there are bound to be messages you send ...Read more
The Importance of Creating — and Maintaining — a Content Calendar
The Importance of Creating — and Maintaining — a Content Calendar
Cathy Cain-Blank September 12, 2018
“Content is king.” Even Forbes reminds us that as trite, tired, and overused as ...Read more
Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding
Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding
Cathy Cain-Blank February 14, 2018
It doesn’t matter how fantastic your product or service is; if you can’t get cli...Read more
Considering Updating Your Brand? Think Facelift, Not Complete Identity Change
Considering Updating Your Brand? Think Facelift, Not Complete Identity Change
Cathy Cain-Blank May 31, 2017
We’ve seen it time and time again. A company launches a new product or service o...Read more
3 Keys to Bringing Presentations to Life
3 Keys to Bringing Presentations to Life
Cathy Cain-Blank May 4, 2017
You may have the best product in the world. You may offer the best services. But...Read more
Are You Welcoming Your Target Audience?
Are You Welcoming Your Target Audience?
Ken Dermer April 12, 2017
Everyone likes to feel welcome and appreciated. There are hundreds of ways to sh...Read more
Rebranding Your Company? Don’t Overlook This Step
Rebranding Your Company? Don’t Overlook This Step
Cathy Cain-Blank March 1, 2017
A few weeks ago I received a small box in the mail. I didn’t recognize the sende...Read more
How Does Geofencing Advertising Work?
How Does Geofencing Advertising Work?
Jon Singer February 28, 2017
Here in early 2017, I was contacted by three clients asking about mobile ad mark...Read more
What Marketers Can Learn from My Favorite Brand
What Marketers Can Learn from My Favorite Brand
Cathy Cain-Blank December 2, 2016
My first trip to Las Vegas was in 1998 for a trade show. One night, while thousa...Read more
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