Blog

The Importance of Creating — and Maintaining — a Content Calendar

The Importance of Creating — and Maintaining — a Content Calendar

“Content is king.” Even Forbes reminds us that as trite, tired, and overused as this phrase may be, it’s more true now than ever before. In ... Read More

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

When deciding how your business will handle email marketing, you’re presented with three choices: have one of your current employees take up... Read More

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opport... Read More

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

We’ve seen it time and time again. A company launches a new product or service or updates their tagline or mission statement. What comes nex... Read More

3 Keys to Bringing Presentations to Life

3 Keys to Bringing Presentations to Life

You may have the best product in the world. You may offer the best services. But if you’re not marketing well, you’ve got nothing. Are you s... Read More

Are You Welcoming Your Target Audience?

Are You Welcoming Your Target Audience?

Everyone likes to feel welcome and appreciated. There are hundreds of ways to show that with a welcome gift. Read More

Rebranding Your Company? Don’t Overlook This Step

Rebranding Your Company? Don’t Overlook This Step

A few weeks ago I received a small box in the mail. I didn’t recognize the sender's name or address but there was nothing suspicious-looking... Read More

How Does Geofencing Advertising Work?

How Does Geofencing Advertising Work?

Here in early 2017, I was contacted by three clients asking about mobile ad marketing using geofencing advertising. Apparently there is a ma... Read More

What Marketers Can Learn from My Favorite Brand

What Marketers Can Learn from My Favorite Brand

My first trip to Las Vegas was in 1998 for a trade show. One night, while thousands of show attendees were eating, drinking, or catching up ... Read More
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