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Five Tips for Curating Email Content — and Five Must-Have Resources

Five Tips for Curating Email Content — and Five Must-Have Resources

The internet of today is a double-edged sword. On the positive side, information is more readily available than ever before. On the negative... Read More

Do You Know the Truth about Email Scraping and List-Building Services?

Do You Know the Truth about Email Scraping and List-Building Services?

You’ve got it. The next big product. The gadget that everyone needs or the service that no one should be without. You just need to find a wa... Read More

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

They’re funny, witty, charming, and sometimes downright adorable. A GIF, or Graphics Interchange Format, is an image file that combines mult... Read More

Why Ugly Emails Generate Results

Why Ugly Emails Generate Results

Late at night, when I’m unwinding from the day, I love to flip through magazines and study well-designed full-page ads. The catchy headlines... Read More

Tread Lightly with Acquisition Announcements

Tread Lightly with Acquisition Announcements

Several years ago, a client acquired one of their competitors. We were responsible for executing the email announcements. Notifying our clie... Read More

Is Your Email Program Missing This Key Ingredient?

Is Your Email Program Missing This Key Ingredient?

One of our clients manufactures brand/product identification (e.g., components for displays, overlays, decals). They serve industries rangin... Read More

Simplify Your Marketing with Autoresponders

Simplify Your Marketing with Autoresponders

Even if you don’t know the term Autoresponder, chances are you know the technology. If you’ve ever visited a company’s website, completed a ... Read More