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Building a database of email addresses is one of the first steps in developing an email marketing program. Whether you are getting new subsc... Read More

The future of email design is excitingly interactive and technologically advanced. Today, emails no longer comprise only static content and ... Read More

Back in 2003 when we jumped into email marketing, it was simpler. Now it's a constantly evolving landscape. It continuously adapts, advances... Read More

In a previous blog post, we discussed the benefits of B2B email drip campaigns. Now it’s time to get started with creating these campaigns! Read More

Have you considered B2B email drip campaigns? The fundamental goal of an email marketing campaign is to draw the right potential customers. ... Read More

As consumers, many of the marketing messages we see and hear are tailored to our tastes and needs. Lately, more and more B2B companies are f... Read More

These days, customization permeates all of the marketing messages we see, from ads on social media to the mail we read when we open our inbo... Read More

Countless B2B studies have shown that email is the best channel to generate leads and also the channel that produces the leads with the high... Read More

Technically, “anyone” can create an email campaign. There are plenty of Email Service Providers to choose from. There are tons of stock imag... Read More

When you make a new contact, typically you would add the potential buyer to your email list. Then, maybe you send a Welcome email, maybe you... Read More