Blog

As consumers, many of the marketing messages we see and hear are tailored to our tastes and needs. Lately, more and more B2B companies are f... Read More

These days, customization permeates all of the marketing messages we see, from ads on social media to the mail we read when we open our inbo... Read More

Countless B2B studies have shown that email is the best channel to generate leads and also the channel that produces the leads with the high... Read More

Technically, “anyone” can create an email campaign. There are plenty of Email Service Providers to choose from. There are tons of stock imag... Read More

When you make a new contact, typically you would add the potential buyer to your email list. Then, maybe you send a Welcome email, maybe you... Read More

It may seem like a no-brainer, but regular communication and nurturing your customers can (and usually does) lead to significant revenue gro... Read More

You’ve just netted a new customer. Perhaps they’ve purchased their first product from you, or maybe their organization has subscribed to you... Read More

You know the importance of content in marketing, but have you examined your company’s voice – the way you come across to your audience? Read More

When it comes to email marketing, it can be tough to know what’s working after you send messages out into the ether. Metrics such as your em... Read More

It’s time to launch an email campaign for your company’s exciting new product or service. You know the individuals and organizations on your... Read More