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7 B2B Email Design Trends to Watch in 2021

7 B2B Email Design Trends to Watch in 2021

The future of email design is excitingly interactive and technologically advanced. Today, emails no longer comprise only static content and ... Read More

6 B2B Email Content Trends to Watch in 2021

6 B2B Email Content Trends to Watch in 2021

Back in 2003 when we jumped into email marketing, it was simpler. Now it's a constantly evolving landscape. It continuously adapts, advances... Read More

A Step-by-Step Guide to Creating Email Drip Campaigns

A Step-by-Step Guide to Creating Email Drip Campaigns

In a previous blog post, we discussed the benefits of B2B email drip campaigns. Now it’s time to get started with creating these campaigns! Read More

B2B Email Drip Campaigns — Are They Right for Your Organization?

B2B Email Drip Campaigns — Are They Right for Your Organization?

Have you considered B2B email drip campaigns? The fundamental goal of an email marketing campaign is to draw the right potential customers. ... Read More

B2B ABM: Account-Based Marketing Strategies for B2B Companies

B2B ABM: Account-Based Marketing Strategies for B2B Companies

As consumers, many of the marketing messages we see and hear are tailored to our tastes and needs. Lately, more and more B2B companies are f... Read More

Should Your Company Be Using Account-Based Marketing?

Should Your Company Be Using Account-Based Marketing?

These days, customization permeates all of the marketing messages we see, from ads on social media to the mail we read when we open our inbo... Read More

Creating Sales Emails That Actually Generate Responses

Creating Sales Emails That Actually Generate Responses

Countless B2B studies have shown that email is the best channel to generate leads and also the channel that produces the leads with the high... Read More

How to Develop Effective Email Campaigns That Generate Results

How to Develop Effective Email Campaigns That Generate Results

Technically, “anyone” can create an email campaign. There are plenty of Email Service Providers to choose from. There are tons of stock imag... Read More

Strengthen Ties with Clients and Prospects with Email Personalization

Strengthen Ties with Clients and Prospects with Email Personalization

When you make a new contact, typically you would add the potential buyer to your email list. Then, maybe you send a Welcome email, maybe you... Read More

Using Email Automation to Build and Nurture Customer Relationships

Using Email Automation to Build and Nurture Customer Relationships

It may seem like a no-brainer, but regular communication and nurturing your customers can (and usually does) lead to significant revenue gro... Read More