Blog

How to Create an Engaging B2B Email Newsletter

How to Create an Engaging B2B Email Newsletter

Think about an average day in the life of your email inbox. Amidst all of the spam, advertisements for new products and services offered by ... Read More

Why Your E-mail Marketing Should Include Curated Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and ser... Read More

Take the "Is It for Us or for Them?” Challenge

Take the "Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn't easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospec... Read More

Are You Using Calls to Action in Your Email Campaigns?

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous custo... Read More

Five Tips for Curating Email Content — and Five Must-Have Resources

Five Tips for Curating Email Content — and Five Must-Have Resources

The internet of today is a double-edged sword. On the positive side, information is more readily available than ever before. On the negative... Read More

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

They’re funny, witty, charming, and sometimes downright adorable. A GIF, or Graphics Interchange Format, is an image file that combines mult... Read More