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B2B Newsjacking: Should Your Company Be Doing It?

B2B Newsjacking: Should Your Company Be Doing It?

When you find a news article related to your products, services, or industry, you’re probably curating it and sharing it with your audience ... Read More

Top Tips for Building and Executing a Content Marketing Strategy

Top Tips for Building and Executing a Content Marketing Strategy

According to a survey conducted by the Content Marketing Institute (CMI), 63% of businesses do not document their content marketing strategy... Read More

Creating Digital Content: What it Takes to Be a Great Content Creator

Creating Digital Content: What it Takes to Be a Great Content Creator

You’ve heard it so much that you feel jaded by the words: “Content is king.” But in 2019, it’s still true that if you want to thrive in the ... Read More

B2B eBooks — Should Your Business Write Them?

B2B eBooks — Should Your Business Write Them?

Many businesses today are doing more than simply writing blog posts or email newsletters — they’re writing books. Specifically, they’re writ... Read More

Content is King, But Voice Matters, Too

Content is King, But Voice Matters, Too

You know the importance of content in marketing, but have you examined your company’s voice – the way you come across to your audience? Read More

How to Write Better Emails

How to Write Better Emails

When it comes to email marketing, it can be tough to know what’s working after you send messages out into the ether. Metrics such as your em... Read More

Connecting Blogging and Email Marketing

Connecting Blogging and Email Marketing

Email marketing is one important tool in your online customer communication arsenal. It’s also essential that you have a well-designed websi... Read More

Turbo Charge Your Email Marketing with these Best Practices

Turbo Charge Your Email Marketing with these Best Practices

This is Part 2 of the "Do-it-Right Email Marketing" series, originally published on the Liquid Capital Corp. blog. (If you missed it, read P... Read More

How to Create an Engaging B2B Email Newsletter

How to Create an Engaging B2B Email Newsletter

Think about an average day in the life of your email inbox. Amidst all of the spam, advertisements for new products and services offered by ... Read More

Why Your E-mail Marketing Should Include Curated Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and ser... Read More