Blog

B2B eBooks — Should Your Business Write Them?

B2B eBooks — Should Your Business Write Them?

Many businesses today are doing more than simply writing blog posts or email newsletters — they’re writing books. Specifically, they’re writ... Read More

Content is King, But Voice Matters, Too

Content is King, But Voice Matters, Too

You know the importance of content in marketing, but have you examined your company’s voice – the way you come across to your audience? Read More

How to Write Better Emails

How to Write Better Emails

When it comes to email marketing, it can be tough to know what’s working after you send messages out into the ether. Metrics such as your em... Read More

Connecting Blogging and Email Marketing

Connecting Blogging and Email Marketing

Email marketing is one important tool in your online customer communication arsenal. It’s also essential that you have a well-designed websi... Read More

Turbo Charge Your Email Marketing with these Best Practices

Turbo Charge Your Email Marketing with these Best Practices

This is Part 2 of the "Do-it-Right Email Marketing" series, originally published on the Liquid Capital Corp. blog. (If you missed it, read P... Read More

How to Create an Engaging B2B Email Newsletter

How to Create an Engaging B2B Email Newsletter

Think about an average day in the life of your email inbox. Amidst all of the spam, advertisements for new products and services offered by ... Read More

Why Your E-mail Marketing Should Include Curated Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and ser... Read More

Take the "Is It for Us or for Them?” Challenge

Take the "Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn't easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospec... Read More

Are You Using Calls to Action in Your Email Campaigns?

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous custo... Read More

Five Tips for Curating Email Content — and Five Must-Have Resources

Five Tips for Curating Email Content — and Five Must-Have Resources

The internet of today is a double-edged sword. On the positive side, information is more readily available than ever before. On the negative... Read More