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Understanding — and Taking Advantage of — the New LinkedIn Changes

Understanding — and Taking Advantage of — the New LinkedIn Changes

Change. Bob Dylan and David Bowie sang about it, and we all know that it’s the one true constant in life. And while there are many changes o... Read More
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3 Keys to Bringing Presentations to Life

3 Keys to Bringing Presentations to Life

You may have the best product in the world. You may offer the best services. But if you’re not marketing well, you’ve got nothing. Are you s... Read More
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Are You Welcoming Your Target Audience?

Are You Welcoming Your Target Audience?

Everyone likes to feel welcome and appreciated. There are hundreds of ways to show that with a welcome gift. Read More
APRIL 2017 - ugly emails

Why Ugly Emails Generate Results

Why Ugly Emails Generate Results

Late at night, when I’m unwinding from the day, I love to flip through magazines and study well-designed full-page ads. The catchy headlines... Read More
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Tread Lightly with Acquisition Announcements

Tread Lightly with Acquisition Announcements

Several years ago, a client acquired one of their competitors. We were responsible for executing the email announcements. Notifying our clie... Read More
MARCH 2017 - ideas-1200x706

Rebranding Your Company? Don’t Overlook This Step

Rebranding Your Company? Don’t Overlook This Step

A few weeks ago I received a small box in the mail. I didn’t recognize the sender's name or address but there was nothing suspicious-looking... Read More
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How Does Geofencing Advertising Work?

How Does Geofencing Advertising Work?

Here in early 2017, I was contacted by three clients asking about mobile ad marketing using geofencing advertising. Apparently there is a ma... Read More
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Is Your Email Program Missing This Key Ingredient?

Is Your Email Program Missing This Key Ingredient?

One of our clients manufactures brand/product identification (e.g., components for displays, overlays, decals). They serve industries rangin... Read More
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What Marketers Can Learn from My Favorite Brand

What Marketers Can Learn from My Favorite Brand

My first trip to Las Vegas was in 1998 for a trade show. One night, while thousands of show attendees were eating, drinking, or catching up ... Read More
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About those images you grabbed off the internet…

About those images you grabbed off the internet…

If you’re a parent, you probably remember an occasion or two when your child said to you, “But everybody’s doing it!” as justification for b... Read More
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