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Hire In-House or Outsource: Who Should Handle Your Email Marketing?

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

When deciding how your business will handle email marketing, you’re presented with three choices: have one of your current employees take up... Read More

Why Your E-mail Marketing Should Include Curated Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and ser... Read More

Take the "Is It for Us or for Them?” Challenge

Take the "Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn't easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospec... Read More

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opport... Read More

Video Production Tips for Small Businesses on a Budget

Video Production Tips for Small Businesses on a Budget

In our video on “Do-it-Right Email Marketing,” we give tips on how to be successful at engaging your client base through email, starting wit... Read More

Using A/B Testing to Create Email Marketing That Gets an A+

Using A/B Testing to Create Email Marketing That Gets an A+

Your company is launching a new product and you know that an email marketing campaign is the best way to get the word out to customers and p... Read More

Are You Using Calls to Action in Your Email Campaigns?

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous custo... Read More

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

If you’re marketing your business on the web or via email, you’re likely paying attention to vanity metrics. These numbers let you know how ... Read More

Fast Facts About Email Frequency: How Much is Too Much?

Fast Facts About Email Frequency: How Much is Too Much?

Even in the age of social media, email marketing is king. Forrester reports that potential clients are two times more likely to sign up for ... Read More

Tips for Improving Email Click-Through Rates

Tips for Improving Email Click-Through Rates

Ok. You’ve got a growing email list. Your subject lines are on point and you’re getting your audience to open your emails. You’re in good sh... Read More