Blog

Increasing Engagement and Open Rates with Targeted Email Campaigns

Increasing Engagement and Open Rates with Targeted Email Campaigns

When you’re marketing your products or services, it can be tempting to pitch to every potential buyer you can find. After all, what person o... Read More

How to Entice Opens with These Attention-Grabbing Email Subject Lines

How to Entice Opens with These Attention-Grabbing Email Subject Lines

If you do marketing of any kind, you’re trying to get attention. From sign-spinners and wacky waving inflatable arm flailing tube men on the... Read More

Why You Should Use Online Chat for Sales and Customer Service

Why You Should Use Online Chat for Sales and Customer Service

If you’ve done any amount of wandering around on the internet these days, you’ve likely visited a site in which a live chat box has popped u... Read More

Five Tips for Curating Email Content — and Five Must-Have Resources

Five Tips for Curating Email Content — and Five Must-Have Resources

The internet of today is a double-edged sword. On the positive side, information is more readily available than ever before. On the negative... Read More

Do You Know the Truth about Email Scraping and List-Building Services?

Do You Know the Truth about Email Scraping and List-Building Services?

You’ve got it. The next big product. The gadget that everyone needs or the service that no one should be without. You just need to find a wa... Read More

Facebook Advertising for B2B — Is It Worth It?

Facebook Advertising for B2B — Is It Worth It?

If you’ve ever considered Facebook advertising, you’ve likely heard the following: it’s great for B2C, but not B2B. B2B isn’t customer-centr... Read More

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

They’re funny, witty, charming, and sometimes downright adorable. A GIF, or Graphics Interchange Format, is an image file that combines mult... Read More

Understanding – and Conquering – Google AdWords for Small Businesses

Understanding – and Conquering – Google AdWords for Small Businesses

You’ve toppled Twitter, felled Facebook, and even slayed SEO. Formidable foes, indeed, but now it’s time to take on the big marketing beast ... Read More

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

We’ve seen it time and time again. A company launches a new product or service or updates their tagline or mission statement. What comes nex... Read More

Understanding — and Taking Advantage of — the New LinkedIn Changes

Understanding — and Taking Advantage of — the New LinkedIn Changes

Change. Bob Dylan and David Bowie sang about it, and we all know that it’s the one true constant in life. And while there are many changes o... Read More