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Are You Using Calls to Action in Your Email Campaigns?

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous custo... Read More

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

If you’re marketing your business on the web or via email, you’re likely paying attention to vanity metrics. These numbers let you know how ... Read More

Fast Facts About Email Frequency: How Much is Too Much?

Fast Facts About Email Frequency: How Much is Too Much?

Even in the age of social media, email marketing is king. Forrester reports that potential clients are two times more likely to sign up for ... Read More

Tips for Improving Email Click-Through Rates

Tips for Improving Email Click-Through Rates

Ok. You’ve got a growing email list. Your subject lines are on point and you’re getting your audience to open your emails. You’re in good sh... Read More

It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates

It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates

Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t r... Read More

How to Properly Analyze and Measure Email Marketing Campaigns

How to Properly Analyze and Measure Email Marketing Campaigns

You’re creating and curating great email content and you’re crafting attention-grabbing subject lines. When you hit send on that email marke... Read More

Busting the Myths and Misconceptions About Email Marketing

Busting the Myths and Misconceptions About Email Marketing

  “Email is dead.” Read More

The Best Ways to Grow Your Email List — Without Being Annoying

The Best Ways to Grow Your Email List — Without Being Annoying

Looking to grow your email list? If you’re a marketer, of course you are! The million dollar question, though, is how? You’ve got signup for... Read More

Increasing Engagement and Open Rates with Targeted Email Campaigns

Increasing Engagement and Open Rates with Targeted Email Campaigns

When you’re marketing your products or services, it can be tempting to pitch to every potential buyer you can find. After all, what person o... Read More

How to Entice Opens with These Attention-Grabbing Email Subject Lines

How to Entice Opens with These Attention-Grabbing Email Subject Lines

If you do marketing of any kind, you’re trying to get attention. From sign-spinners and wacky waving inflatable arm flailing tube men on the... Read More