Blog

It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates

It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates

Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t r... Read More

How to Properly Analyze and Measure Email Marketing Campaigns

How to Properly Analyze and Measure Email Marketing Campaigns

You’re creating and curating great email content and you’re crafting attention-grabbing subject lines. When you hit send on that email marke... Read More

Busting the Myths and Misconceptions About Email Marketing

Busting the Myths and Misconceptions About Email Marketing

  “Email is dead.” Read More

The Best Ways to Grow Your Email List — Without Being Annoying

The Best Ways to Grow Your Email List — Without Being Annoying

Looking to grow your email list? If you’re a marketer, of course you are! The million dollar question, though, is how? You’ve got signup for... Read More

Increasing Engagement and Open Rates with Targeted Email Campaigns

Increasing Engagement and Open Rates with Targeted Email Campaigns

When you’re marketing your products or services, it can be tempting to pitch to every potential buyer you can find. After all, what person o... Read More

How to Entice Opens with These Attention-Grabbing Email Subject Lines

How to Entice Opens with These Attention-Grabbing Email Subject Lines

If you do marketing of any kind, you’re trying to get attention. From sign-spinners and wacky waving inflatable arm flailing tube men on the... Read More

Why You Should Use Online Chat for Sales and Customer Service

Why You Should Use Online Chat for Sales and Customer Service

If you’ve done any amount of wandering around on the internet these days, you’ve likely visited a site in which a live chat box has popped u... Read More

Five Tips for Curating Email Content — and Five Must-Have Resources

Five Tips for Curating Email Content — and Five Must-Have Resources

The internet of today is a double-edged sword. On the positive side, information is more readily available than ever before. On the negative... Read More

Do You Know the Truth about Email Scraping and List-Building Services?

Do You Know the Truth about Email Scraping and List-Building Services?

You’ve got it. The next big product. The gadget that everyone needs or the service that no one should be without. You just need to find a wa... Read More

Facebook Advertising for B2B — Is It Worth It?

Facebook Advertising for B2B — Is It Worth It?

If you’ve ever considered Facebook advertising, you’ve likely heard the following: it’s great for B2C, but not B2B. B2B isn’t customer-centr... Read More