Late at night, when I’m unwinding from the day, I love to flip through magazines and study well-designed full-page ads. The catchy headlines...
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Several years ago, a client acquired one of their competitors. We were responsible for executing the email announcements. Notifying our clie...
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A few weeks ago I received a small box in the mail. I didn’t recognize the sender's name or address but there was nothing suspicious-looking...
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Here in early 2017, I was contacted by three clients asking about mobile ad marketing using geofencing advertising. Apparently there is a ma...
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Is Your Email Program Missing This Key Ingredient?
One of our clients manufactures brand/product identification (e.g., components for displays, overlays, decals). They serve industries rangin...
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My first trip to Las Vegas was in 1998 for a trade show. One night, while thousands of show attendees were eating, drinking, or catching up ...
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If you’re a parent, you probably remember an occasion or two when your child said to you, “But everybody’s doing it!” as justification for b...
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Even if you don’t know the term Autoresponder, chances are you know the technology. If you’ve ever visited a company’s website, completed a ...
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