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Cathy Cain-Blank

Cathy Cain-Blank
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Recent Posts

4 Steps to Launch Your Company's New Email Marketing Program

4 Steps to Launch Your Company's New Email Marketing Program

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How to Create an Engaging B2B Email Newsletter

How to Create an Engaging B2B Email Newsletter

Think about an average day in the life of your email inbox. Amidst all of the spam, advertisements for new products and services offered by ... Read More

Why You Should Be Re-purposing Your Email Marketing Content on LinkedIn

Why You Should Be Re-purposing Your Email Marketing Content on LinkedIn

The quest to produce fresh, relevant, and interesting content for your business audience is — let’s face it — never-ending. Over time, it ca... Read More

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

When deciding how your business will handle email marketing, you’re presented with three choices: have one of your current employees take up... Read More

Why Your E-mail Marketing Should Include Curated Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and ser... Read More

Take the "Is It for Us or for Them?” Challenge

Take the "Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn't easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospec... Read More

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opport... Read More

Video Production Tips for Small Businesses on a Budget

Video Production Tips for Small Businesses on a Budget

In our video on “Do-it-Right Email Marketing,” we give tips on how to be successful at engaging your client base through email, starting wit... Read More

Using A/B Testing to Create Email Marketing That Gets an A+

Using A/B Testing to Create Email Marketing That Gets an A+

Your company is launching a new product and you know that an email marketing campaign is the best way to get the word out to customers and p... Read More

Are You Using Calls to Action in Your Email Campaigns?

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous custo... Read More