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Cathy Cain-Blank

Cathy Cain-Blank
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Recent Posts

Building an Effective B2B Sales Enablement Strategy: Creating Content for Salespeople

Building an Effective B2B Sales Enablement Strategy: Creating Content for Salespeople

Creating content that is aligned with buyer personas is one of the most critical aspects of a B2B sales enablement strategy. Research sugges... Read More

B2B Retargeting Best Practices and Strategies

B2B Retargeting Best Practices and Strategies

B2B retargeting can be a powerful digital marketing technique for your company if you use the right strategies to track website visitors and... Read More

B2B Retargeting — What Is It and How Does It Work?

B2B Retargeting — What Is It and How Does It Work?

Ever research a product or service on the internet and a few days later see small adds about that product or service pop up on your screen w... Read More

How to Master B2B Social Media Marketing

How to Master B2B Social Media Marketing

When you peruse the headlines of the day, it’s likely that you read about at least one B2C company that’s gone viral with a creative social ... Read More

B2B Thought Leadership: How to Become a B2B Thought Leader

B2B Thought Leadership: How to Become a B2B Thought Leader

In our first post on thought leadership,  we discussed the many benefits of a thought leadership campaign and why B2B companies should take ... Read More

B2B Thought Leadership: Why Should It Matter to B2B Companies?

B2B Thought Leadership: Why Should It Matter to B2B Companies?

In this digital age, the ways in which B2B companies can reach prospective clients can at times appear endless. While this creates many exci... Read More

How to Choose the Right B2B Landing Page Tools

How to Choose the Right B2B Landing Page Tools

You need leads, right? And prospects? Don’t expect to automatically generate them just because you throw up a few landing pages. The average... Read More

How to Build Effective B2B Landing Pages

How to Build Effective B2B Landing Pages

Even the best product or service offerings can be overlooked or ignored if you don’t have attractive, easy-to-follow B2B landing pages that ... Read More

Effective B2B Link Building Strategies

Effective B2B Link Building Strategies

If you aren’t as knowledgeable about backlinks as you’d like to be, read What is Link Building for SEO and then come back to this post. Read More

Tips for Choosing a Content Creation Company

Tips for Choosing a Content Creation Company

In a recent post we talked about outsourcing content creation and why it’s a good idea versus making the choice to develop all content inter... Read More