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Cathy Cain-Blank

Cathy Cain-Blank
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Recent Posts

Should Your Sales Processes Include Automated SMS?

Should Your Sales Processes Include Automated SMS?

Today, many buyers prefer receiving texts vs. phone calls. It’s why so many sales teams are using automated text messages (automated SMS) to... Read More

7 B2B Email Design Trends to Watch in 2021

7 B2B Email Design Trends to Watch in 2021

The future of email design is excitingly interactive and technologically advanced. Today, emails no longer comprise only static content and ... Read More

6 B2B Email Content Trends to Watch in 2021

6 B2B Email Content Trends to Watch in 2021

Back in 2003 when we jumped into email marketing, it was simpler. Now it's a constantly evolving landscape. It continuously adapts, advances... Read More

Implementing B2B Business Integrations at Your Organization

Implementing B2B Business Integrations at Your Organization

Our last blog article covered what business integrations are and why they are beneficial, in general. In this article we’ll discuss how B2B ... Read More

What Are Business Integrations & How Can They Help Your Organization?

What Are Business Integrations & How Can They Help Your Organization?

Are you sick of having to copy your data from one location and paste it into another? Do you find it cumbersome to export data from one file... Read More

Unique B2B Marketing KPIs You Should Be Leveraging

Unique B2B Marketing KPIs You Should Be Leveraging

There is a world of difference between consumer-focused marketing and marketing campaigns targeting business decision makers. If you’re a B2... Read More

B2B Marketing KPIs — A Detailed Guide

B2B Marketing KPIs — A Detailed Guide

Whatever funds you allocate for marketing your business, it’s for naught unless you measure the progress of your marketing initiatives. It’s... Read More

A Step-by-Step Guide to Creating Email Drip Campaigns

A Step-by-Step Guide to Creating Email Drip Campaigns

In a previous blog post, we discussed the benefits of B2B email drip campaigns. Now it’s time to get started with creating these campaigns! Read More

B2B Email Drip Campaigns — Are They Right for Your Organization?

B2B Email Drip Campaigns — Are They Right for Your Organization?

Have you considered B2B email drip campaigns? The fundamental goal of an email marketing campaign is to draw the right potential customers. ... Read More

B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?

B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?

 Do you have a B2B Instagram strategy? Or any social media strategy for that matter? Read More