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Cathy Cain-Blank

Cathy Cain-Blank
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Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t

They’re funny, witty, charming, and sometimes downright adorable. A GIF, or Graphics Interchange Format, is an image file that combines mult... Read More

Understanding – and Conquering – Google AdWords for Small Businesses

Understanding – and Conquering – Google AdWords for Small Businesses

You’ve toppled Twitter, felled Facebook, and even slayed SEO. Formidable foes, indeed, but now it’s time to take on the big marketing beast ... Read More

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

Considering Updating Your Brand? Think Facelift, Not Complete Identity Change

We’ve seen it time and time again. A company launches a new product or service or updates their tagline or mission statement. What comes nex... Read More

Understanding — and Taking Advantage of — the New LinkedIn Changes

Understanding — and Taking Advantage of — the New LinkedIn Changes

Change. Bob Dylan and David Bowie sang about it, and we all know that it’s the one true constant in life. And while there are many changes o... Read More

3 Keys to Bringing Presentations to Life

3 Keys to Bringing Presentations to Life

You may have the best product in the world. You may offer the best services. But if you’re not marketing well, you’ve got nothing. Are you s... Read More

Why Ugly Emails Generate Results

Why Ugly Emails Generate Results

Late at night, when I’m unwinding from the day, I love to flip through magazines and study well-designed full-page ads. The catchy headlines... Read More

Tread Lightly with Acquisition Announcements

Tread Lightly with Acquisition Announcements

Several years ago, a client acquired one of their competitors. We were responsible for executing the email announcements. Notifying our clie... Read More

Rebranding Your Company? Don’t Overlook This Step

Rebranding Your Company? Don’t Overlook This Step

A few weeks ago I received a small box in the mail. I didn’t recognize the sender's name or address but there was nothing suspicious-looking... Read More

Is Your Email Program Missing This Key Ingredient?

Is Your Email Program Missing This Key Ingredient?

One of our clients manufactures brand/product identification (e.g., components for displays, overlays, decals). They serve industries rangin... Read More

What Marketers Can Learn from My Favorite Brand

What Marketers Can Learn from My Favorite Brand

My first trip to Las Vegas was in 1998 for a trade show. One night, while thousands of show attendees were eating, drinking, or catching up ... Read More