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Cathy Cain-Blank

Cathy Cain-Blank
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How B2B Conversion Funnels Can Lead to Effective Customer Journeys

How B2B Conversion Funnels Can Lead to Effective Customer Journeys

Of course you want a website with engaging, high-quality content that attracts a steady stream of visitors. But have you wondered how your b... Read More

How to Use Hashtags… Without Looking Silly

How to Use Hashtags… Without Looking Silly

Hashtags are a critical part of every social media strategy. Whether you’re planning a Facebook or Twitter campaign for your B2B organizatio... Read More

What Is B2B Marketing Automation and Why Does Your Business Need It?

What Is B2B Marketing Automation and Why Does Your Business Need It?

Marketing teams all over the world are leveraging marketing automation to boost the effectiveness of their marketing campaigns and draw more... Read More

2021 Social Media Trends You Can’t Ignore

2021 Social Media Trends You Can’t Ignore

The ever-evolving social media platforms are always buzzing with new algorithms and features. However, these rapid changes pose several chal... Read More

Breaking Down Facebook, Twitter, and Instagram Algorithms

Breaking Down Facebook, Twitter, and Instagram Algorithms

In the previous post, we discussed the basics of social media algorithms and why businesses should know them. Now, let’s dig deeper into the... Read More

Understanding and Using Social Media Algorithms

Understanding and Using Social Media Algorithms

If you think social media (for business purposes) is only about sharing pictures and posts, you’re wrong. Different social media platforms d... Read More

How to Create Effective Business Surveys That Draw Responses

How to Create Effective Business Surveys That Draw Responses

Previously, we discussed business surveys and why companies should take advantage of them. In this article we’ll dig deeper and show you how... Read More

Business Surveys and Why Your Organization Should Use Them

Business Surveys and Why Your Organization Should Use Them

Whether you want feedback from customers about a new service or to better understand the experience of buying from your company, surveys can... Read More

The Importance of Email Validation in Marketing Campaigns

The Importance of Email Validation in Marketing Campaigns

Building a database of email addresses is one of the first steps in developing an email marketing program. Whether you are getting new subsc... Read More

7 Ways to Use Automated SMS in Sales Processes

7 Ways to Use Automated SMS in Sales Processes

We previously discussed the benefits of automated SMS  for businesses and listed popular SMS tools. Now, we’re going to dig deeper and look ... Read More