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Cathy Cain-Blank

Cathy Cain-Blank
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The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)

The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)

By now you probably have a profile on LinkedIn, and hopefully it’s comprehensive. But does it include a LinkedIn Summary? The personal summa... Read More

How to Choose the B2B CRM That's Right for Your Company

How to Choose the B2B CRM That's Right for Your Company

Building and nourishing relationships with both new and existing clients is one of the top priorities for all B2B companies, irrespective of... Read More

Creating Sales Emails That Actually Generate Responses

Creating Sales Emails That Actually Generate Responses

Countless B2B studies have shown that email is the best channel to generate leads and also the channel that produces the leads with the high... Read More

How to Develop Effective Email Campaigns That Generate Results

How to Develop Effective Email Campaigns That Generate Results

Technically, “anyone” can create an email campaign. There are plenty of Email Service Providers to choose from. There are tons of stock imag... Read More

B2B Newsjacking: Should Your Company Be Doing It?

B2B Newsjacking: Should Your Company Be Doing It?

When you find a news article related to your products, services, or industry, you’re probably curating it and sharing it with your audience ... Read More

Strengthen Ties with Clients and Prospects with Email Personalization

Strengthen Ties with Clients and Prospects with Email Personalization

When you make a new contact, typically you would add the potential buyer to your email list. Then, maybe you send a Welcome email, maybe you... Read More

Sales Enablement: All You Need to Know

Sales Enablement: All You Need to Know

Research shows that more than 75% of companies that use sales enablement solutions boost their sales within the first year of inception. The... Read More

6 Benefits of Marketing Automation and How to Take Advantage of Them

6 Benefits of Marketing Automation and How to Take Advantage of Them

Whatever products or services you sell, there are bound to be messages you send on a  recurring basis to prospects and/or clients. If you ar... Read More

Top Tips for Building and Executing a Content Marketing Strategy

Top Tips for Building and Executing a Content Marketing Strategy

According to a survey conducted by the Content Marketing Institute (CMI), 63% of businesses do not document their content marketing strategy... Read More

Using Email Automation to Build and Nurture Customer Relationships

Using Email Automation to Build and Nurture Customer Relationships

It may seem like a no-brainer, but regular communication and nurturing your customers can (and usually does) lead to significant revenue gro... Read More