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Cathy Cain-Blank

Cathy Cain-Blank
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Recent Posts

Making the Most of Your Virtual B2B Sales Pitch

Making the Most of Your Virtual B2B Sales Pitch

In 2018, a survey by Microsoft found that in-person meetings made people the happiest. Surprisingly , this even included tech-savvy Generati... Read More

Sales Enablement Tracking and Enforcement

Sales Enablement Tracking and Enforcement

Closing deals may be an art, but what many people don’t realize is that it’s not a solo effort. Nurturing customer relationships requires a ... Read More

Evaluating Your Social Media Marketing Performance

Evaluating Your Social Media Marketing Performance

Advertising is an ever-changing endeavor, and social media ads have opened up a universe of marketing that was previously unavailable to B2B... Read More

How B2B Companies Can Implement B2B Sales Prospecting Tools

How B2B Companies Can Implement B2B Sales Prospecting Tools

In our last blog post, we explained what B2B sales prospecting tools are and how they save time and eliminate much of the pain of the proces... Read More

What Are Sales Prospecting Tools and How Do They Work?

What Are Sales Prospecting Tools and How Do They Work?

The old sales adage (repeat it with me, everyone!) says that it’s five times more expensive to find a new customer than it is to retain a cu... Read More

B2B Business Intelligence Tools: How to Implement Them in Your Organization

B2B Business Intelligence Tools: How to Implement Them in Your Organization

In the past, only large enterprises could afford business intelligence tools. Now, B2B business intelligence tools are more affordable and, ... Read More

How Sales Enablement Teams Can Add Value to Sales Onboarding

How Sales Enablement Teams Can Add Value to Sales Onboarding

Have you ever been rushed through a product demonstration by a potential vendor? Asked a sales rep questions about their company that he or ... Read More

Sales Enablement: What is Sales Onboarding?

Sales Enablement: What is Sales Onboarding?

Whether you’re hiring salespeople as part of a growth plan or to replace employees who have left your organization, your goal is to hire peo... Read More

Top 6 B2B SEO Best Practices

Top 6 B2B SEO Best Practices

In the first part  of our B2B SEO series, we discussed the basics of B2B SEO and how it works. Now, we’ll dive deeper into the topic and dis... Read More

Understanding the Basics of B2B SEO

Understanding the Basics of B2B SEO

B2B SEO is one of the most effective and proven techniques for attracting new customers and growing your business revenue. However, many B2B... Read More