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Cathy Cain-Blank

Cathy Cain-Blank
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B2B Thought Leadership: How to Become a B2B Thought Leader

B2B Thought Leadership: How to Become a B2B Thought Leader

In our first post on thought leadership,  we discussed the many benefits of a thought leadership campaign and why B2B companies should take ... Read More

B2B Thought Leadership: Why Should It Matter to B2B Companies?

B2B Thought Leadership: Why Should It Matter to B2B Companies?

In this digital age, the ways in which B2B companies can reach prospective clients can at times appear endless. While this creates many exci... Read More

How to Choose the Right B2B Landing Page Tools

How to Choose the Right B2B Landing Page Tools

You need leads, right? And prospects? Don’t expect to automatically generate them just because you throw up a few landing pages. The average... Read More

How to Build Effective B2B Landing Pages

How to Build Effective B2B Landing Pages

Even the best product or service offerings can be overlooked or ignored if you don’t have attractive, easy-to-follow B2B landing pages that ... Read More

Effective B2B Link Building Strategies

Effective B2B Link Building Strategies

If you aren’t as knowledgeable about backlinks as you’d like to be, read What is Link Building for SEO and then come back to this post. Read More

Tips for Choosing a Content Creation Company

Tips for Choosing a Content Creation Company

In a recent post we talked about outsourcing content creation and why it’s a good idea versus making the choice to develop all content inter... Read More

Outsourcing Content Creation - Should You Do It?

Outsourcing Content Creation - Should You Do It?

Even if your company struggles to develop meaningful content in-house, the thought of outsourcing content creation -- investing money and ti... Read More

How to Use LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

In a recent blog, we discussed crafting a robust LinkedIn Summary to make your profile a lead generation magnet. But that’s only the beginni... Read More

B2B Social Media Content Guidelines

B2B Social Media Content Guidelines

Are you following any B2B social media content guidelines to drive your social media strategy? If not, you should consider following the 4-1... Read More

The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)

The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)

By now you probably have a profile on LinkedIn, and hopefully it’s comprehensive. But does it include a LinkedIn Summary? The personal summa... Read More