Blog
Page of
- All
- Email Marketing
- Marketing
- Content
- Social Media
- Sales Enablement
- Inbound Marketing
- Website
- SEO
- B2B
- Blogging
- Online Advertising
- Online Marketing
- Video Marketing
- Business Surveys
- Call Tracking
Why You Should Create a Content Calendar
Why You Should Create a Content Calendar
Cathy Cain-Blank
December 14, 2021
“Content is king.” Even Forbes reminds us that as trite, tired, and overused as ...Read more
How to Build Effective B2B Landing Pages
How to Build Effective B2B Landing Pages
Cathy Cain-Blank
December 14, 2021
B2B landing pages can be your most critical asset when it comes to attracting pr...Read more
The Truth about Email Scraping & List-Building
The Truth about Email Scraping & List-Building
Cathy Cain-Blank
November 17, 2021
You’ve got it. The next big product. The gadget that everyone needs or the servi...Read more
Strengthen Ties with Email Personalization
Strengthen Ties with Email Personalization
Cathy Cain-Blank
November 9, 2021
When you make a new contact, typically you would add the potential buyer to your...Read more
B2B Social Media Content Guidelines
B2B Social Media Content Guidelines
Cathy Cain-Blank
October 19, 2021
Are you following any B2B social media content guidelines to drive your social m...Read more
Sales Enablement: All You Need to Know
Sales Enablement: All You Need to Know
Cathy Cain-Blank
September 20, 2021
Research shows that more than 75% of companies that use sales enablement solutio...Read more
What are Email Spam Words (and How Can You Avoid Them)?
What are Email Spam Words (and How Can You Avoid Them)?
Cathy Cain-Blank
September 15, 2021
No matter how much time, money, and creativity your organization puts into an em...Read more
How to Utilize and Take Advantage of B2B Call Tracking
How to Utilize and Take Advantage of B2B Call Tracking
Cathy Cain-Blank
August 15, 2021
Previously, we discussed call tracking platforms and how they function at variou...Read more
Call Tracking Platforms: What Are They and Are They Right for Your B2B Organization?
Call Tracking Platforms: What Are They and Are They Right for Your B2B Organization?
Cathy Cain-Blank
August 15, 2021
If you think call tracking platforms are only used by call centers to record cal...Read more
How B2B Conversion Funnels Can Lead to Effective Customer Journeys
How B2B Conversion Funnels Can Lead to Effective Customer Journeys
Cathy Cain-Blank
July 13, 2021
Of course you want a website with engaging, high-quality content that attracts a...Read more
How to Use Hashtags… Without Looking Silly
How to Use Hashtags… Without Looking Silly
Cathy Cain-Blank
July 13, 2021
Hashtags are a critical part of every social media strategy. Whether you’re plan...Read more
What Is B2B Marketing Automation and Why Does Your Business Need It?
What Is B2B Marketing Automation and Why Does Your Business Need It?
Cathy Cain-Blank
June 18, 2021
Marketing teams all over the world are leveraging marketing automation to boost ...Read more
2021 Social Media Trends You Can’t Ignore
2021 Social Media Trends You Can’t Ignore
Cathy Cain-Blank
June 18, 2021
The ever-evolving social media platforms are always buzzing with new algorithms ...Read more
Breaking Down Facebook, Twitter, and Instagram Algorithms
Breaking Down Facebook, Twitter, and Instagram Algorithms
Cathy Cain-Blank
May 15, 2021
In the previous post, we discussed the basics of social media algorithms and why...Read more
Understanding and Using Social Media Algorithms
Understanding and Using Social Media Algorithms
Cathy Cain-Blank
May 15, 2021
If you think social media (for business purposes) is only about sharing pictures...Read more
How to Create Effective Business Surveys That Draw Responses
How to Create Effective Business Surveys That Draw Responses
Cathy Cain-Blank
April 15, 2021
Previously, we discussed business surveys and why companies should take advantag...Read more
Business Surveys and Why Your Organization Should Use Them
Business Surveys and Why Your Organization Should Use Them
Cathy Cain-Blank
April 15, 2021
Whether you want feedback from customers about a new service or to better unders...Read more
The Importance of Email Validation in Marketing Campaigns
The Importance of Email Validation in Marketing Campaigns
Cathy Cain-Blank
March 19, 2021
Building a database of email addresses is one of the first steps in developing a...Read more
7 Ways to Use Automated SMS in Sales Processes
7 Ways to Use Automated SMS in Sales Processes
Cathy Cain-Blank
February 15, 2021
We previously discussed the benefits of automated SMS for businesses and listed...Read more
Should Your Sales Processes Include Automated SMS?
Should Your Sales Processes Include Automated SMS?
Cathy Cain-Blank
February 15, 2021
Today, many buyers prefer receiving texts vs. phone calls. It’s why so many sale...Read more
7 B2B Email Design Trends to Watch in 2021
7 B2B Email Design Trends to Watch in 2021
Cathy Cain-Blank
January 18, 2021
The future of email design is excitingly interactive and technologically advance...Read more
6 B2B Email Content Trends to Watch in 2021
6 B2B Email Content Trends to Watch in 2021
Cathy Cain-Blank
January 18, 2021
Back in 2003 when we jumped into email marketing, it was simpler. Now it's a con...Read more
Implementing B2B Business Integrations at Your Organization
Implementing B2B Business Integrations at Your Organization
Cathy Cain-Blank
December 14, 2020
Our last blog article covered what business integrations are and why they are be...Read more
What Are Business Integrations & How Can They Help Your Organization?
What Are Business Integrations & How Can They Help Your Organization?
Cathy Cain-Blank
December 9, 2020
Are you sick of having to copy your data from one location and paste it into ano...Read more
Unique B2B Marketing KPIs You Should Be Leveraging
Unique B2B Marketing KPIs You Should Be Leveraging
Cathy Cain-Blank
November 12, 2020
There is a world of difference between consumer-focused marketing and marketing ...Read more
B2B Marketing KPIs — A Detailed Guide
B2B Marketing KPIs — A Detailed Guide
Cathy Cain-Blank
November 4, 2020
Whatever funds you allocate for marketing your business, it’s for naught unless ...Read more
A Step-by-Step Guide to Creating Email Drip Campaigns
A Step-by-Step Guide to Creating Email Drip Campaigns
Cathy Cain-Blank
October 12, 2020
In a previous blog post, we discussed the benefits of B2B email drip campaigns. ...Read more
B2B Email Drip Campaigns — Are They Right for Your Organization?
B2B Email Drip Campaigns — Are They Right for Your Organization?
Cathy Cain-Blank
October 5, 2020
Have you considered B2B email drip campaigns? The fundamental goal of an email m...Read more
B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?
B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?
Cathy Cain-Blank
September 8, 2020
Do you have a B2B Instagram strategy? Or any social media strategy for that mat...Read more
How to Use Marketing Hashtags for Your B2B Social Media
How to Use Marketing Hashtags for Your B2B Social Media
Cathy Cain-Blank
September 3, 2020
Take a quick scroll through social media and you’re bound to see them everywhere...Read more
Digging Into B2B Website Design: The Importance of the ‘About Us’ Page
Digging Into B2B Website Design: The Importance of the ‘About Us’ Page
Cathy Cain-Blank
August 11, 2020
There is both an art and a science to creating an effective B2B website and it g...Read more
How to Design a High Quality B2B Website
How to Design a High Quality B2B Website
Cathy Cain-Blank
August 6, 2020
B2B marketing is a fast-paced world in which companies must be constantly ahead ...Read more
Making the Most of Your Virtual B2B Sales Pitch
Making the Most of Your Virtual B2B Sales Pitch
Cathy Cain-Blank
July 8, 2020
In 2018, a survey by Microsoft found that in-person meetings made people the hap...Read more
Sales Enablement Tracking and Enforcement
Sales Enablement Tracking and Enforcement
Cathy Cain-Blank
June 12, 2020
Closing deals may be an art, but what many people don’t realize is that it’s not...Read more
Evaluating Your Social Media Marketing Performance
Evaluating Your Social Media Marketing Performance
Cathy Cain-Blank
June 10, 2020
Advertising is an ever-changing endeavor, and social media ads have opened up a ...Read more
How B2B Companies Can Implement B2B Sales Prospecting Tools
How B2B Companies Can Implement B2B Sales Prospecting Tools
Cathy Cain-Blank
May 13, 2020
In our last blog post, we explained what B2B sales prospecting tools are and how...Read more
What Are Sales Prospecting Tools and How Do They Work?
What Are Sales Prospecting Tools and How Do They Work?
Cathy Cain-Blank
May 6, 2020
The old sales adage (repeat it with me, everyone!) says that it’s five times mor...Read more
B2B Business Intelligence Tools: How to Implement Them in Your Organization
B2B Business Intelligence Tools: How to Implement Them in Your Organization
Cathy Cain-Blank
April 8, 2020
In the past, only large enterprises could afford business intelligence tools. No...Read more
How Sales Enablement Teams Can Add Value to Sales Onboarding
How Sales Enablement Teams Can Add Value to Sales Onboarding
Cathy Cain-Blank
April 1, 2020
Have you ever been rushed through a product demonstration by a potential vendor?...Read more
Sales Enablement: What is Sales Onboarding?
Sales Enablement: What is Sales Onboarding?
Cathy Cain-Blank
April 1, 2020
Whether you’re hiring salespeople as part of a growth plan or to replace employe...Read more
Top 6 B2B SEO Best Practices
Top 6 B2B SEO Best Practices
Cathy Cain-Blank
March 3, 2020
In the first part of our B2B SEO series, we discussed the basics of B2B SEO and...Read more
Understanding the Basics of B2B SEO
Understanding the Basics of B2B SEO
Cathy Cain-Blank
March 3, 2020
B2B SEO is one of the most effective and proven techniques for attracting new cu...Read more
What is B2B Experiential Marketing?
What is B2B Experiential Marketing?
Cathy Cain-Blank
March 3, 2020
Have you thought about including B2B experiential marketing in your marketing pl...Read more
Creating the Right B2B Lead Generating Website for Your Company
Creating the Right B2B Lead Generating Website for Your Company
Cathy Cain-Blank
February 13, 2020
Is your website generating enough leads? If not, you're in good company. Many B2...Read more
Building an Effective B2B Sales Enablement Strategy: Creating Content for Salespeople
Building an Effective B2B Sales Enablement Strategy: Creating Content for Salespeople
Cathy Cain-Blank
February 11, 2020
Creating content that is aligned with buyer personas is one of the most critical...Read more
B2B Retargeting Best Practices and Strategies
B2B Retargeting Best Practices and Strategies
Cathy Cain-Blank
February 7, 2020
B2B retargeting can be a powerful digital marketing technique for your company i...Read more
B2B Retargeting — What Is It and How Does It Work?
B2B Retargeting — What Is It and How Does It Work?
Cathy Cain-Blank
February 5, 2020
Ever research a product or service on the internet and a few days later see smal...Read more
How to Master B2B Social Media Marketing
How to Master B2B Social Media Marketing
Cathy Cain-Blank
January 22, 2020
When you peruse the headlines of the day, it’s likely that you read about at lea...Read more
B2B Thought Leadership: How to Become a B2B Thought Leader
B2B Thought Leadership: How to Become a B2B Thought Leader
Cathy Cain-Blank
December 5, 2019
In our first post on thought leadership, we discussed the many benefits of a th...Read more
B2B Thought Leadership: Why Should It Matter to B2B Companies?
B2B Thought Leadership: Why Should It Matter to B2B Companies?
Cathy Cain-Blank
December 5, 2019
In this digital age, the ways in which B2B companies can reach prospective clien...Read more
How to Choose the Right B2B Landing Page Tools
How to Choose the Right B2B Landing Page Tools
Cathy Cain-Blank
November 1, 2019
You need leads, right? And prospects? Don’t expect to automatically generate the...Read more
Effective B2B Link Building Strategies
Effective B2B Link Building Strategies
Cathy Cain-Blank
October 9, 2019
If you aren’t as knowledgeable about backlinks as you’d like to be, read What is...Read more
Tips for Choosing a Content Creation Company
Tips for Choosing a Content Creation Company
Cathy Cain-Blank
September 9, 2019
In a recent post we talked about outsourcing content creation and why it’s a goo...Read more
Outsourcing Content Creation - Should You Do It?
Outsourcing Content Creation - Should You Do It?
Cathy Cain-Blank
September 5, 2019
Even if your company struggles to develop meaningful content in-house, the thoug...Read more
How to Use LinkedIn for B2B Marketing
How to Use LinkedIn for B2B Marketing
Cathy Cain-Blank
August 9, 2019
In a recent blog, we discussed crafting a robust LinkedIn Summary to make your p...Read more
The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)
The Importance of a LinkedIn Summary (and How to Write One That Reaches Prospects)
Cathy Cain-Blank
July 10, 2019
By now you probably have a profile on LinkedIn, and hopefully it’s comprehensive...Read more
How to Choose the B2B CRM That's Right for Your Company
How to Choose the B2B CRM That's Right for Your Company
Cathy Cain-Blank
July 3, 2019
Building and nourishing relationships with both new and existing clients is one ...Read more
Creating Sales Emails That Actually Generate Responses
Creating Sales Emails That Actually Generate Responses
Cathy Cain-Blank
June 5, 2019
Countless B2B studies have shown that email is the best channel to generate lead...Read more
How to Develop Effective Email Campaigns That Generate Results
How to Develop Effective Email Campaigns That Generate Results
Cathy Cain-Blank
May 3, 2019
Technically, “anyone” can create an email campaign. There are plenty of Email Se...Read more
B2B Newsjacking: Should Your Company Be Doing It?
B2B Newsjacking: Should Your Company Be Doing It?
Cathy Cain-Blank
May 2, 2019
When you find a news article related to your products, services, or industry, yo...Read more
6 Benefits of Marketing Automation and How to Take Advantage of Them
6 Benefits of Marketing Automation and How to Take Advantage of Them
Cathy Cain-Blank
February 13, 2019
Whatever products or services you sell, there are bound to be messages you send ...Read more
Top Tips for Building and Executing a Content Marketing Strategy
Top Tips for Building and Executing a Content Marketing Strategy
Cathy Cain-Blank
February 6, 2019
According to a survey conducted by the Content Marketing Institute (CMI), 63% of...Read more
Using Email Automation to Build and Nurture Customer Relationships
Using Email Automation to Build and Nurture Customer Relationships
Cathy Cain-Blank
January 21, 2019
It may seem like a no-brainer, but regular communication and nurturing your cust...Read more
Creating Digital Content: What it Takes to Be a Great Content Creator
Creating Digital Content: What it Takes to Be a Great Content Creator
Cathy Cain-Blank
January 11, 2019
You’ve heard it so much that you feel jaded by the words: “Content is king.” But...Read more
Creating Webinars That Attract and Convert Prospects
Creating Webinars That Attract and Convert Prospects
Cathy Cain-Blank
December 13, 2018
The digital age has provided a plethora of tools for businesses to market themse...Read more
Does Your Social Media Publishing Program Put Buyers First?
Does Your Social Media Publishing Program Put Buyers First?
Cathy Cain-Blank
December 5, 2018
It goes without saying that your company needs a social media marketing strategy...Read more
Business Blogging Best Practices
Business Blogging Best Practices
Cathy Cain-Blank
November 8, 2018
So you started a business blog. Now what? As we’ve mentioned in the past, busine...Read more
Should Your Website Have a Blog?
Should Your Website Have a Blog?
Cathy Cain-Blank
October 16, 2018
First, the facts: B2C companies that blog get 88% more leads/month than those wh...Read more
Are You Ready to Run Your First Inbound Marketing Campaign?
Are You Ready to Run Your First Inbound Marketing Campaign?
Cathy Cain-Blank
October 12, 2018
You've come a long way since you first heard about Inbound Marketing. You studie...Read more
Utilizing LinkedIn InMail for B2B Marketing
Utilizing LinkedIn InMail for B2B Marketing
Cathy Cain-Blank
October 10, 2018
Do any research on marketing these days, and social media will appear in the sea...Read more
How B2B Marketers Can Craft Effective LinkedIn Posts
How B2B Marketers Can Craft Effective LinkedIn Posts
Cathy Cain-Blank
October 3, 2018
In the age of social media, LinkedIn is a must for any B2B marketer searching fo...Read more
Is Inbound Marketing Right for Your Company?
Is Inbound Marketing Right for Your Company?
Cathy Cain-Blank
September 27, 2018
Depending on your age and/or mindset, you could be skeptical about the concept o...Read more
The Importance of Creating — and Maintaining — a Content Calendar
The Importance of Creating — and Maintaining — a Content Calendar
Cathy Cain-Blank
September 12, 2018
“Content is king.” Even Forbes reminds us that as trite, tired, and overused as ...Read more
B2B eBooks — Should Your Business Write Them?
B2B eBooks — Should Your Business Write Them?
Cathy Cain-Blank
September 5, 2018
Many businesses today are doing more than simply writing blog posts or email new...Read more
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing
Cathy Cain-Blank
August 8, 2018
At times we all have problems -- business or personal -- that we need to solve. ...Read more
Crafting Emails for New Customers
Crafting Emails for New Customers
Cathy Cain-Blank
August 1, 2018
You’ve just netted a new customer. Perhaps they’ve purchased their first product...Read more
Content is King, But Voice Matters, Too
Content is King, But Voice Matters, Too
Cathy Cain-Blank
July 18, 2018
You know the importance of content in marketing, but have you examined your comp...Read more
How to Write Better Emails
How to Write Better Emails
Cathy Cain-Blank
July 11, 2018
When it comes to email marketing, it can be tough to know what’s working after y...Read more
Best Practices for High-Performing Emails
Best Practices for High-Performing Emails
Cathy Cain-Blank
July 4, 2018
It’s time to launch an email campaign for your company’s exciting new product or...Read more
Connecting Blogging and Email Marketing
Connecting Blogging and Email Marketing
Cathy Cain-Blank
June 13, 2018
Email marketing is one important tool in your online customer communication arse...Read more
Turbo Charge Your Email Marketing with these Best Practices
Turbo Charge Your Email Marketing with these Best Practices
Cathy Cain-Blank
June 7, 2018
This is Part 2 of the "Do-it-Right Email Marketing" series, originally published...Read more
Email Deliverability: How to Ensure People Actually Receive Your Messages
Email Deliverability: How to Ensure People Actually Receive Your Messages
Cathy Cain-Blank
June 6, 2018
No matter how wonderful your email marketing campaign is, if your email delivera...Read more
4 Steps to Launch Your Company's New Email Marketing Program
4 Steps to Launch Your Company's New Email Marketing Program
Cathy Cain-Blank
May 31, 2018
How to Create an Engaging B2B Email Newsletter
How to Create an Engaging B2B Email Newsletter
Cathy Cain-Blank
May 9, 2018
Think about an average day in the life of your email inbox. Amidst all of the sp...Read more
Why You Should Be Re-purposing Your Email Marketing Content on LinkedIn
Why You Should Be Re-purposing Your Email Marketing Content on LinkedIn
Cathy Cain-Blank
April 11, 2018
The quest to produce fresh, relevant, and interesting content for your business ...Read more
Hire In-House or Outsource: Who Should Handle Your Email Marketing?
Hire In-House or Outsource: Who Should Handle Your Email Marketing?
Cathy Cain-Blank
April 4, 2018
When deciding how your business will handle email marketing, you’re presented wi...Read more
Why Your E-mail Marketing Should Include Curated Content
Why Your E-mail Marketing Should Include Curated Content
Cathy Cain-Blank
March 14, 2018
Email marketing is a tool that enables your business to reach out to current cus...Read more
Take the "Is It for Us or for Them?” Challenge
Take the "Is It for Us or for Them?” Challenge
Cathy Cain-Blank
March 7, 2018
Creating a successful email marketing campaign isn't easy. Obviously, the goal o...Read more
Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding
Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding
Cathy Cain-Blank
February 14, 2018
It doesn’t matter how fantastic your product or service is; if you can’t get cli...Read more
Video Production Tips for Small Businesses on a Budget
Video Production Tips for Small Businesses on a Budget
Cathy Cain-Blank
February 7, 2018
In our video on “Do-it-Right Email Marketing,” we give tips on how to be success...Read more
Using A/B Testing to Create Email Marketing That Gets an A+
Using A/B Testing to Create Email Marketing That Gets an A+
Cathy Cain-Blank
January 10, 2018
Your company is launching a new product and you know that an email marketing cam...Read more
Are You Using Calls to Action in Your Email Campaigns?
Are You Using Calls to Action in Your Email Campaigns?
Cathy Cain-Blank
January 3, 2018
Many businesses use email marketing campaigns as part of their marketing strateg...Read more
Fast Facts About Email Frequency: How Much is Too Much?
Fast Facts About Email Frequency: How Much is Too Much?
Cathy Cain-Blank
December 6, 2017
Even in the age of social media, email marketing is king. Forrester reports that...Read more
Tips for Improving Email Click-Through Rates
Tips for Improving Email Click-Through Rates
Cathy Cain-Blank
November 8, 2017
Ok. You’ve got a growing email list. Your subject lines are on point and you’re ...Read more
It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates
It's a Thin Line Between Open and Delete — The Keys to Improving Open Rates
Cathy Cain-Blank
November 1, 2017
Catchy subject lines and targeted campaigns are essential tactics for improving ...Read more
How to Properly Analyze and Measure Email Marketing Campaigns
How to Properly Analyze and Measure Email Marketing Campaigns
Cathy Cain-Blank
October 9, 2017
You’re creating and curating great email content and you’re crafting attention-g...Read more
Busting the Myths and Misconceptions About Email Marketing
Busting the Myths and Misconceptions About Email Marketing
Cathy Cain-Blank
October 2, 2017
“Email is dead.”Read more
The Best Ways to Grow Your Email List — Without Being Annoying
The Best Ways to Grow Your Email List — Without Being Annoying
Cathy Cain-Blank
September 14, 2017
Looking to grow your email list? If you’re a marketer, of course you are! The mi...Read more
Increasing Engagement and Open Rates with Targeted Email Campaigns
Increasing Engagement and Open Rates with Targeted Email Campaigns
Cathy Cain-Blank
September 5, 2017
When you’re marketing your products or services, it can be tempting to pitch to ...Read more
How to Entice Opens with These Attention-Grabbing Email Subject Lines
How to Entice Opens with These Attention-Grabbing Email Subject Lines
Cathy Cain-Blank
August 17, 2017
If you do marketing of any kind, you’re trying to get attention. From sign-spinn...Read more
Why You Should Use Online Chat for Sales and Customer Service
Why You Should Use Online Chat for Sales and Customer Service
Cathy Cain-Blank
August 10, 2017
If you’ve done any amount of wandering around on the internet these days, you’ve...Read more
Five Tips for Curating Email Content — and Five Must-Have Resources
Five Tips for Curating Email Content — and Five Must-Have Resources
Cathy Cain-Blank
August 1, 2017
The internet of today is a double-edged sword. On the positive side, information...Read more
Facebook Advertising for B2B — Is It Worth It?
Facebook Advertising for B2B — Is It Worth It?
Cathy Cain-Blank
June 29, 2017
If you’ve ever considered Facebook advertising, you’ve likely heard the followin...Read more
Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t
Why Animated Emails for B2B or B2C are the Perfect Marketing GIF-t
Cathy Cain-Blank
June 21, 2017
They’re funny, witty, charming, and sometimes downright adorable. A GIF, or Grap...Read more
Understanding – and Conquering – Google AdWords for Small Businesses
Understanding – and Conquering – Google AdWords for Small Businesses
Cathy Cain-Blank
June 16, 2017
You’ve toppled Twitter, felled Facebook, and even slayed SEO. Formidable foes, i...Read more
Considering Updating Your Brand? Think Facelift, Not Complete Identity Change
Considering Updating Your Brand? Think Facelift, Not Complete Identity Change
Cathy Cain-Blank
May 31, 2017
We’ve seen it time and time again. A company launches a new product or service o...Read more
Understanding — and Taking Advantage of — the New LinkedIn Changes
Understanding — and Taking Advantage of — the New LinkedIn Changes
Cathy Cain-Blank
May 15, 2017
Change. Bob Dylan and David Bowie sang about it, and we all know that it’s the o...Read more
3 Keys to Bringing Presentations to Life
3 Keys to Bringing Presentations to Life
Cathy Cain-Blank
May 4, 2017
You may have the best product in the world. You may offer the best services. But...Read more
Why Ugly Emails Generate Results
Why Ugly Emails Generate Results
Cathy Cain-Blank
April 3, 2017
Late at night, when I’m unwinding from the day, I love to flip through magazines...Read more
Tread Lightly with Acquisition Announcements
Tread Lightly with Acquisition Announcements
Cathy Cain-Blank
March 15, 2017
Several years ago, a client acquired one of their competitors. We were responsib...Read more
Rebranding Your Company? Don’t Overlook This Step
Rebranding Your Company? Don’t Overlook This Step
Cathy Cain-Blank
March 1, 2017
A few weeks ago I received a small box in the mail. I didn’t recognize the sende...Read more
Is Your Email Program Missing This Key Ingredient?
Is Your Email Program Missing This Key Ingredient?
Cathy Cain-Blank
January 11, 2017
One of our clients manufactures brand/product identification (e.g., components f...Read more
What Marketers Can Learn from My Favorite Brand
What Marketers Can Learn from My Favorite Brand
Cathy Cain-Blank
December 2, 2016
My first trip to Las Vegas was in 1998 for a trade show. One night, while thousa...Read more
About those images you grabbed off the internet…
About those images you grabbed off the internet…
Cathy Cain-Blank
December 2, 2016
If you’re a parent, you probably remember an occasion or two when your child sai...Read more
Simplify Your Marketing with Autoresponders
Simplify Your Marketing with Autoresponders
Cathy Cain-Blank
November 28, 2016
Even if you don’t know the term Autoresponder, chances are you know the technolo...Read more
.png)