Blog

Cathy Cain-Blank

Recent Posts

How to Develop Effective Email Campaigns That Generate Results

How to Develop Effective Email Campaigns That Generate Results

Technically, “anyone” can create an email campaign. There are plenty of Email Service Providers to choose from. There are tons of stock imag... Read More

B2B Newsjacking: Should Your Company Be Doing It?

B2B Newsjacking: Should Your Company Be Doing It?

When you find a news article related to your products, services, or industry, you’re probably curating it and sharing it with your audience ... Read More

Strengthen Ties with Clients and Prospects with Email Personalization

Strengthen Ties with Clients and Prospects with Email Personalization

When you make a new contact, typically you would add the potential buyer to your email list. Then, maybe you send a Welcome email, maybe you... Read More

Sales Enablement: All You Need to Know

Sales Enablement: All You Need to Know

Research shows that more than 75% of companies that use sales enablement solutions boost their sales within the first year of inception. The... Read More

6 Benefits of Marketing Automation and How to Take Advantage of Them

6 Benefits of Marketing Automation and How to Take Advantage of Them

Whatever products or services you sell, there are bound to be messages you send on a  recurring basis to prospects and/or clients. If you ar... Read More

Top Tips for Building and Executing a Content Marketing Strategy

Top Tips for Building and Executing a Content Marketing Strategy

According to a survey conducted by the Content Marketing Institute (CMI), 63% of businesses do not document their content marketing strategy... Read More

Using Email Automation to Build and Nurture Customer Relationships

Using Email Automation to Build and Nurture Customer Relationships

It may seem like a no-brainer, but regular communication and nurturing your customers can (and usually does) lead to significant revenue gro... Read More

Creating Digital Content: What it Takes to Be a Great Content Creator

Creating Digital Content: What it Takes to Be a Great Content Creator

You’ve heard it so much that you feel jaded by the words: “Content is king.” But in 2019, it’s still true that if you want to thrive in the ... Read More

Creating Webinars That Attract and Convert Prospects

Creating Webinars That Attract and Convert Prospects

The digital age has provided a plethora of tools for businesses to market themselves and interact with their audience — both current and pot... Read More

Does Your Social Media Publishing Program Put Buyers First?

Does Your Social Media Publishing Program Put Buyers First?

It goes without saying that your company needs a social media marketing strategy. These days, any organization that ignores social media doe... Read More