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Unique B2B Marketing KPIs You Should Be Leveraging

Unique B2B Marketing KPIs You Should Be Leveraging

There is a world of difference between consumer-focused marketing and marketing campaigns targeting business decision makers. If you’re a B2... Read More

B2B Marketing KPIs — A Detailed Guide

B2B Marketing KPIs — A Detailed Guide

Whatever funds you allocate for marketing your business, it’s for naught unless you measure the progress of your marketing initiatives. It’s... Read More

A Step-by-Step Guide to Creating Email Drip Campaigns

A Step-by-Step Guide to Creating Email Drip Campaigns

In a previous blog post, we discussed the benefits of B2B email drip campaigns. Now it’s time to get started with creating these campaigns! Read More

B2B Email Drip Campaigns — Are They Right for Your Organization?

B2B Email Drip Campaigns — Are They Right for Your Organization?

Have you considered B2B email drip campaigns? The fundamental goal of an email marketing campaign is to draw the right potential customers. ... Read More

B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?

B2B Instagram: Should it Be a Part of Your Social Media Marketing Strategy?

 Do you have a B2B Instagram strategy? Or any social media strategy for that matter? Read More

How to Use Marketing Hashtags for Your B2B Social Media

How to Use Marketing Hashtags for Your B2B Social Media

Take a quick scroll through social media and you’re bound to see them everywhere: hashtags. You’ll find them on friends’ vacation photos (#B... Read More

Digging Into B2B Website Design: The Importance of the ‘About Us’ Page

Digging Into B2B Website Design: The Importance of the ‘About Us’ Page

There is both an art and a science to creating an effective B2B website and it goes well beyond good-looking graphics and design. A B2B webs... Read More

How to Design a High Quality B2B Website

How to Design a High Quality B2B Website

B2B marketing is a fast-paced world in which companies must be constantly ahead of the latest trends and strategies to generate leads and de... Read More

Can B2B Companies Take Advantage of Interactive Sales Presentations?

Can B2B Companies Take Advantage of Interactive Sales Presentations?

Simply getting time in front of a potential client can involve jumping through some very high hoops – from putting your sales prospecting to... Read More

Making the Most of Your Virtual B2B Sales Pitch

Making the Most of Your Virtual B2B Sales Pitch

In 2018, a survey by Microsoft found that in-person meetings made people the happiest. Surprisingly , this even included tech-savvy Generati... Read More